The Brand Book is a set of designed patterns and appropriate rules that are to build positive ideas about the university and consolidate them among students, employees, partners and counterparties, consistently creating the visual identity of the university. It defines the permissible ways of using the WPUT logo. The use of the Brand Book will contribute to the creation of a uniform and recognizable image of the newly established university, which will be recognizable to all social circles.
The Brand Book consists of the following elements:
- the University logotype
- colours used in the system
- decorative typographies
- company stationary (leaflets, information brochures, posters, envelopes, labels)
- press releases
- fair stands
- company prints (letterheads, business cards, reports, invoices)
- advertising materials (appropriately labelled)
- printed materials for public relations purposes
- employee IDs
- flags
- information boards and nameplates, advertising signs